Mission and Vision

Our Mission

To empower America’s youth to build positive relationships and to understand, appreciate, and exemplify the character strengths in us all.

Our Vision

To partner with schools across the country and equip educators with the training, strategy, and resources to teach their students positive psychology’s 24 character strengths.



The Need

These partnerships couldn’t come at a more important time for our youth – and for our nation. In today’s rapidly changing world, character strengths – and a focus on relationships – must be intentionally cultivated from an early age. It is critical to ensure that our mental, emotional, and moral capacities grow alongside our advances in technology.

The Positivity Project is thinking big. We know that powerful aspects of the civilizing process, like empathy, are in retreat. Yet, we believe that armed with a deeper understanding of character and an #OtherPeopleMatter Mindset, together, we will create citizens and leaders who will enhance our communities and country.

The premise is simple, but the results will be profound.

Together, we will create citizens and leaders who will enhance our communities and country by internalizing the belief that “Other People Matter.”