Build a Stronger School Culture in 15 Minutes a Day
The Positivity Project (P2) is a research-based PreK–12 character education curriculum. Grounded in positive psychology’s 24 character strengths, P2 gives educators ready-to-use daily lessons that build character and create connected school communities.
How Does The Positivity Project Work?
P2 gives your school a proven, daily practice for building character and relationships. Implementation is simple and designed to fit into any school schedule.
1. Choose Your Path
Select your implementation plan tailored to your school or district size, schedule, and goals. Our implementation specialists are here to guide you along the way.
2. Teach 15-Minute Lessons
Use our ready-to-use, scaffolded daily lessons (Pre-K–12) to teach one character strength each week. No prep required—just open the slide deck and begin.
3. Create a Lasting Culture
The lessons become the language of your school. Students use it in the hallway. Teachers use it in real moments. Families carry it home.
What Results Do Schools See with The Positivity Project?
Schools that implement P2 with fidelity report measurable improvements across the metrics that matter most to educators, administrators, and families.
Attendance Increases
Students want to come to school. Parents report children who beg to attend, even when sick, because they feel connected to their school community and don’t want to miss being with friends. When students feel seen and valued, showing up becomes something they choose, not something they’re forced to do.
Read the Clovis Case StudyBehavior Improves
Disciplinary incidents decrease as students learn to resolve conflicts independently using character vocabulary. Schools report fewer office referrals, reduced suspensions, and more peer-led problem-solving. P2 teaches character proactively, before problems happen, so students have the tools to make better decisions in the moment.
See Behavior OutcomesCulture Strengthens
A shared vocabulary around 24 character strengths creates connected school communities where every student, educator, and family speaks the same language from the classroom to the playground to the dinner table. When everyone in a building uses the same words to describe character, it becomes a culture, not just a curriculum.
Explore the ResearchHow Does The Positivity Project Align with MTSS?
The Positivity Project is designed as a Tier 1 universal foundation within Multi-Tiered Systems of Support (MTSS). P2 delivers proactive, daily character education that reaches every student, reducing the long-term need for higher-level interventions by building strong relationships and self-awareness from the start.
Beyond Tier 1, P2 aligns across the full MTSS framework with Tier 2 strategic interventions and enrichment resources, plus Tier 3 targeted supports for students with more significant needs. P2’s strengths-based approach shifts the focus from what’s wrong with students to what’s strong in students, making every tier of support more effective and more human-centered.
Tier 1 — Universal Foundation
15-minute daily lessons for all students delivered by classroom teachers. Proactive, preventative character education that builds a shared vocabulary across grade levels and creates a schoolwide culture of character.
Tier 2 — Strategic Intervention & Enrichment
Small-group activities aligned with P2’s character strengths framework. Includes the Tier 2 Toolbox, relationship courses, mindful moment resources, and redirection guidance for students who need additional support or deeper engagement.
Tier 3 — Targeted Support
Individualized interventions coordinated with counselors, administrators, and families. P2 provides Tier 3 toolkits designed for one-on-one or small-group settings with specialized school staff.
In my 31 years as an educator, I’ve seen countless character ed programs come and go. This is the first I’ve experienced that has made a noticeable difference in our schools and amongst our community. Teachers embrace it, students learn and develop from it, and our community is the beneficiary of it.
– Dr. Joe DiPonio, Superintendent, Lake Shore Public Schools
District-Wide Success Story
Over forty schools across Clovis Unified School District implemented The Positivity Project district-wide to create a unified, character-driven culture. The result: improved student behavior, stronger attendance, a shared character vocabulary used by students as young as kindergarten, and increased parent engagement — all through a site-based leadership model that honored each school’s unique identity.
43,000
Students Enrolled
34
Elementary Schools
5
Middle Schools
5
High Schools
53
Languages Spoken
One of the most amazing things I’ve ever seen in my 25 years in education is what The Positivity Project did for our school and our students and our staff and our community. I can’t say enough about the impact, the positive impact it has had for our educators and our students.
– Erin Waer, Assistant Superintendent for Curriculum, Instruction, and Accountability, Clovis Unified School District
Who Is The Positivity Project For?
P2 is built for everyone involved in shaping a student’s character, from the classroom to the kitchen table.
For Schools
Individual schools can adopt P2 and start building a positive, character-driven culture with daily 15-minute lessons, ready-to-use resources, and a shared vocabulary across all grade levels. Whether you’re an elementary, middle, or high school, P2 meets your students where they are with age-appropriate content that teachers can deliver with zero prep.
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For Districts
District-wide implementation creates consistency across every campus. P2 scales with your district through flexible, site-based adoption that honors each school’s unique identity while unifying culture around a common character vocabulary. From a 5-school district to a 40-school system, P2 has the infrastructure, professional development, and support to help you succeed at scale.
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For Families
P2 for Families gives parents transparency into what their children are learning and provides tools to continue character conversations at home. Weekly family letters, take-home resources, and character strength certificates help parents stay engaged and informed, so character development doesn’t stop at the school door.
Explore P2 for FamiliesWhy Does The Positivity Project Last When Other Programs Don’t?
Most character education programs lose momentum within a year. P2 is built for lasting adoption.
Tier 1 for Everyone
P2 isn’t a pull-out program for struggling students. It’s a universal foundation that reaches every student, every day. When character education is something the whole school does together, it becomes part of the identity of the building.
Minimal Prep, Maximum Use
Teachers actually use P2 because lessons take 15 minutes with no preparation required. Even brand-new teachers can start on day one just by opening the slide deck.
Grounded in Research, Not Trends
P2 is built on positive psychology’s 24 character strengths identified in the VIA Classification developed by Dr. Christopher Peterson and Dr. Martin Seligman. This framework is backed by decades of peer-reviewed research, not the latest educational fad. It was true 20 years ago, and it will be true 20 years from now.
Families Stay Informed and Involved
P2 for Families provides transparency into what children learn each week. Schools can also send home pre-made weekly strength letters, take-home activities, and character strength certificates, so character development continues from the classroom to the dinner table. When families are informed and engaged, adoption sticks.
Frequently Asked Questions About The Positivity Project
The Positivity Project (P2) is a research-based character education curriculum for PreK–12 schools that teaches students the 24 character strengths identified through positive psychology. In just 15 minutes a day, P2 helps schools build positive school culture and support academic success through a shared focus on character and relationships. Trusted by more than 800 schools nationwide, P2 equips educators with ready-to-use lessons that require minimal prep time while creating lasting, school-wide impact.
Positive psychology’s 24 character strengths serve as our foundation. Ranging from bravery and perseverance to integrity and gratitude, the character strengths are classified and described in the 800-page book Character Strengths and Virtues, co-authored by Drs. Chris Peterson and Martin Seligman. These strengths aren’t about ignoring the negative. Instead, they help us overcome life’s inevitable adversities. P2’s curriculum teaches one character strength per week, giving students the language and framework to recognize these strengths in themselves and others.
The Other People Mindset is a core philosophy of The Positivity Project. It teaches students to shift from a “Me Mindset” — where they see the world only through their own perspective — to an “Other People Mindset,” where they actively seek to understand, appreciate, and value others. By developing this mindset alongside the 24 character strengths, students build stronger relationships, greater empathy, and a more connected school community.
Most character education programs are built around a set of organizational values or pillars and are taught through periodic lessons or assemblies. The Positivity Project is different in three key ways. First, P2 is grounded in the peer-reviewed science of positive psychology — specifically the 24 character strengths from the VIA Classification — rather than a values list created by a single organization. Second, P2 is a daily practice, not a weekly or monthly lesson; 15 minutes a day with zero teacher prep builds lasting character habits instead of one-off conversations. Third, P2 takes a strengths-based approach — helping students identify their own character strengths and teaching them to recognize and appreciate the strengths in others through the Other People Mindset — rather than focusing on correcting behavior. Combined with built-in family engagement through P2 for Families, a consistent PreK–12 vocabulary, and purpose-built MTSS Tier 1 alignment, P2 is designed to become a lasting part of your school culture, not a program that fades after a year.
The Positivity Project provides a comprehensive character education curriculum for PreK through 12th grade. Every grade band features age-appropriate, developmentally tailored lessons and activities, ensuring consistent character strength education across a student’s entire academic journey from early childhood through high school.
P2 lessons are designed to take just 15 minutes per day with minimal teacher preparation. Each week focuses on one character strength, with ready-to-use lesson materials that educators can seamlessly integrate into morning meetings, advisory periods, homeroom, or any existing part of the school day. This low time commitment is one of the key reasons P2 sustains long-term adoption where other programs fade.
The Positivity Project is designed as a Tier 1 universal instruction program within the MTSS framework, meaning it reaches every student, every day, to proactively build a foundation of character and positive relationships. P2 also provides Tier 2 and Tier 3 supports for students who need additional intervention. By strengthening the Tier 1 foundation, P2 helps reduce the number of students requiring higher-level behavioral or social-emotional interventions, saving schools time and resources.
Schools implementing P2 have reported measurable improvements in attendance, student behavior, and overall school culture. For example, Clovis Unified School District documented increased student attendance, fewer behavioral incidents, and a stronger sense of community across its schools after district-wide implementation. Educators consistently report that P2 creates a common vocabulary around character that transforms how students interact with each other and with adults.
P2’s curriculum is grounded in the science of positive psychology, specifically the VIA Classification of Character Strengths and Virtues developed by Dr. Christopher Peterson and Dr. Martin Seligman. Beyond this foundational framework, P2 itself has been the subject of multiple peer-reviewed studies. Published research shows that P2 increases student-teacher relationship quality, strengthens students’ sense of relatedness, and significantly reduces both internalizing and externalizing behavior problems compared to control groups. P2 also meets the criteria for a Tier 2 evidence-based intervention under ESSA. Notably, in peer-reviewed research, P2 teachers achieved 93-94% implementation fidelity—nearly double the industry norm. More telling: 90.9% of teachers wanted to continue using P2 the following year.
Yes. P2 for Families provides parents and caregivers with transparency into what students are learning in the classroom each week. P2 curriculum also includes weekly Family Letters to send home, allowing families to reinforce and discuss strengths at home, creating a consistent message between school and family. This transparency builds trust and strengthens the home-school connection.
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